Health Care Provider

2 min

this report offers the dimensions and metrics for reporting on healthcare performance metrics filters use filters to limit report results to surface the details you want for example, if you select a campaign from the campaign id filter then selects the line item id filter, only line items related to the campaign selected display for selection you must select an agency and/or an advertiser and at least one additional filter the following filters are available campaign name of the campaign assigned in ad manager line item name of the line item assigned in ad manager date date of the items served (mm/dd/yyyy) ad group name of the ad group assigned in ad manager activity name of the activity associated with the items being served segment name the health care provider's segment name a segment is a group of healthcare providers organized by shared characteristics or behaviors this may be based on any of the following options targeting lists groups of providers identified as high priority for a specific drug or medical device behavioral segments providers grouped by their prescribing habits or patient volume custom audiences proprietary lists uploaded to the ad manager for specific campaign outreach dimensions and metrics \c\ \olumn name\ \data type\ \description\ ad format dimension one of the internal ad categories available for selection on a creative, for example, interstitial and display age dimension age of the provider app/site dimension indicates whether the inventory is available on the open web or available through a store as an application creative concept dimension name of the creative creative size dimension size of the creative creative type dimension specific category of the creative that defines how a user interacts with an ad following are valid creative types display, expandable, interstitial, video, native, audio, and audience builder device model dimension model of the device, for example, ipad and fire hd 8 device type name dimension the type of category a device has been put into, for example desktop and mobile phone gender dimension provider's gender (m/f) operating system dimension provider's operating system top carriers dimension mobile and service providers used by health care providers npi number dimension providers unique 10 digit identifier first name dimension provider first name last name dimension provider last name profession dimension provider title (d o phd, etc) specialty group dimension provider specialty group name primary specialty dimension primary specialty title under which the provider practices (for example, pediatrics, oncology, and gynecology) secondary specialty dimension secondary specialty title under which the provider practices (for example, pediatrics, oncology, and gynecology) practice size dimension size of the providers practice age range dimension age range of the provider zip code dimension provider practice zip code practice size range dimension size range of the providers practice clicks metric amount of times a unit has been engaged by a user completes metric audio, video play through 100 percent of the length impressions metric amount of ads served to users conversions metric lists the total number of conversions that have been recorded unit views metric the number of times that an ad was viewed by a by use based on viewability standards (for example, at least 50% of the ad being on screen for one continuous second) different from impressions, which tracks each time an ad is called from the server unit engagements metric an engagement signifies that the user actively interacted with the ad unit itself