Frequency and Reach
2 min
the frequency and reach report offers common dimensions metrics for first party reach and frequency analysis filters use filters to limit report results to surface the details you want for example, if you select a campaign from the campaign id filter then selects the line item id filter, only line items related to the campaign selected display for selection you must select an agency and/or an advertiser and at least one additional filter the following filters are available agency id unique identifier assigned in ad manager advertiser name of the advertiser advertiser id unique identifier assigned to the advertiser in ad manager campaign id unique identifier assigned to the campaign in ad manager line item id unique identifier assigned to the line item in ad manager campaign name of the campaign assigned in ad manager campaign id unique identifier assigned in ad manager line item name of the line item assigned in ad manager line item id unique identifier assigned to the line item in ad manager date date of the items served (mm/dd/yyyy) dimensions and metrics \<font color="#ffffff">column name\</font> \<font color="#ffffff">data type\</font> \<font color="#ffffff">description\</font> \<font color="#ffffff">filter\</font> creative type dimension specific category of the creative that defines how a user interacts with an ad following are valid creative types display, expandable, interstitial, video, native, audio, and audience builder strategy / ad group dimension name of the ad group strategy id / ad group id dimension unique identifier assigned to the ad group ad format dimension one of the internal ad categories available for selection on a creative, for example, interstitial and display creative concept dimension name of the creative creative size dimension size of the creative month dimension month of the year primary kpi dimension the primary kpi assigned to a line item primary kpi target dimension the primary kpi target (metric) associated with the line item primary kpi secondary kpi dimension the secondary kpi assigned to a line item secondary kpi target dimension the secondary kpi target (metric) associated with the line item primary kpi tertiary kpi dimension the tertiary kpi assigned to a line item tertiary kpi target dimension the tertiary kpi target (metric) associated with the line item primary kpi adtheorent id reach metric examples interstitial and display clicks metric amount of times a unit has been engaged by a user completes metric audio or video play through 100 percent of the length cookie reach metric the number of unique users on web environments where a cookie is dropped device id reach metric t racks the number of unique hardware identifiers reached during a campaign device ip address reach metric measures reach using network addresses estimated spend (formerly total spend) metric all spend and cost added together (media spend + vendor cost + data cost + custom services + platform fee + managed fee + agencymargin) impressions metric amount of ads served to users maid reach metric tracks the number of unique network addresses reached by a campaign postal barcode reach metric a specialized offline to online metric the number of unique households or physical locations reached by a digital ad campaign that corresponds to a specific physical mailing list it allows advertisers to sync their digital delivery with physical mailers, measuring how many unique households were "digitally touched" to reinforce a physical mail campaign

