Geo Delivery

offers the most common dimensions and metrics for geographic reporting filters use filters to limit report results to surface the details you want for example, if you select a campaign from the campaign id filter then selects the line item id filter, only line items related to the campaign selected display for selection you must select an agency and/or an advertiser and at least one additional filter the following filters are available agency id unique identifier assigned in ad manager advertiser name of the advertiser advertiser id unique identifier assigned to the advertiser in ad manager campaign id unique identifier assigned to the campaign in ad manager line item id unique identifier assigned to the line item in ad manager campaign name of the campaign assigned in ad manager campaign id unique identifier assigned in ad manager line item name of the line item assigned in ad manager line item id unique identifier assigned to the line item in ad manager date date of the items served (mm/dd/yyyy) ad group name of the ad group assigned in ad manager ad group id unique identifier assigned to the ad group in ad manager dimensions and metrics \<font color="#ffffff">column name\</font> \<font color="#ffffff">data type\</font> \<font color="#ffffff">description \</font> creative type dimernsion specific category of the creative that defines how a user interacts with an ad following are valid creative types display, expandable, interstitial, video, native, audio, and audience builder ad format dimension one of the internal ad categories available for selection on a creative e g interstitial, display app/site dimension indicates whether the inventory is available on the open web or available through a store as an application country dimension name of the country country code dimension mapping code used for geographical locations creative concept dimension name of the creative creative id dimension unique identifier assigned to the creative creative size dimension size of the creative day of week dimension the day of the week dma dimension name of the designated marketing area dma code dimension designated marketing area (dma) identifier based on neilsen marketing areas line item end date dimension end date of the line item line item start date dimension start date of the line item metric currency dimension metric currency selected e g base, transact month dimension month of the year postal code dimension the mail delivery code used to target a location the format of the postal code changes based on the country also called zip code primary kpi dimension the primary kpi assigned to a line item primary kpi target dimension the primary kpi target (metric) associated with the line item primary kpi secondary kpi dimension the secondary kpi assigned to a line item secondary kpi target dimension the secondary kpi target (metric) associated with the line item primary kpi state/province dimension name of the state or provide depending on the location state/province code dimension mapping code used for geographical locations tertiary kpi dimension the tertiary kpi assigned to a line item tertiary kpi target dimension the tertiary kpi target (metric) associated with the line item primary kpi campaign start date dimension start date of the campaign campaign end date dimension end date of the campaign clicks metric amount of times a unit has been engaged by a user completes metric video/audio play through 100 percent of the length e g video ad seen for 30 seconds out of 30 seconds audio ad heard to completion impressions metric amount of ads served to users estimated spend formerly total spend metric all spend and cost added together (media spend + vendor cost + data cost + custom services + platform fee + managed fee) post click activity metric post click activities attributed to the served media post view activity metric post view activities attributed to the served media total activity count metric post click and post view activities attributed to the served media includes the match types 1 deterministic cuid match 2 cem cuid match 3 cem idfa match cem is the cross environment map used to map identifiers across browsers, properties and devices