Video

offers the most common dimensions and metrics for video performance reporting filters use filters to limit report results to surface the details you want for example, if you select a campaign from the campaign id filter then selects the line item id filter, only line items related to the campaign selected display for selection you must select an agency and/or an advertiser and at least one additional filter the following filters are available agency id unique identifier assigned in ad manager advertiser name of the advertiser advertiser id unique identifier assigned to the advertiser in ad manager campaign id unique identifier assigned to the campaign in ad manager line item id unique identifier assigned to the line item in ad manager campaign name of the campaign assigned in ad manager campaign id unique identifier assigned in ad manager line item name of the line item assigned in ad manager line item id unique identifier assigned to the line item in ad manager date date of the items served (mm/dd/yyyy) dimensions and metrics \<font color="#ffffff">column name\</font> \<font color="#ffffff">data type\</font> \<font color="#ffffff">description / definition / calculation\</font> creative type dimension specific category of the creative that defines how a user interacts with an ad following are valid creative types display, expandable, interstitial, video, native, audio, and audience builder strategy / ad group dimension name of the ad group strategy id / ad group id dimension unique identifier assigned to the ad group ad format dimension one of the internal ad categories available for selection on a creative example interstitial, display app/site dimension indicates whether the inventory is available on the open web or available through a store as an application creative concept dimension name of the creative creative id dimension unique identifier assigned to the creative day of week dimension the day of the week device model dimension model of the device example ipad, fire hd 8 device type code dimension code user to map device ids device type name dimension the type of category a device has been put into e g desktop, mobile phone line item end date dimension end date of the line item line item start date dimension start date of the line item metric currency dimension metric currency selected e g base, transact network provider type dimension categorizes the nature of the internet connection used by the audience to view your video content (for example, wifi, cellular or ethernet) primary kpi dimension the primary kpi assigned to a line item primary kpi target dimension the primary kpi target (metric) associated with the line item primary kpi property dimension name of the application or website domain e g yahoo mail secondary kpi dimension the secondary kpi assigned to a line item secondary kpi target dimension the secondary kpi target (metric) associated with the line item primary kpi site domain/app bundle dimension site domain shows the domain of the site app bundle shows the bundle used by the application store tertiary kpi dimension the tertiary kpi assigned to a line item tertiary kpi target dimension the tertiary kpi target (metric) associated with the line item primary kpi top network providers dimension identifies the specific companies or organizations providing the internet service used by the audience campaign start date dimension start date of the campaign campaign end date dimension end date of the campaign clicks metric amount of times a unit has been engaged by a user completes metric video/audio play through 100 percent of the length example video ad seen for 30 seconds out of 30 seconds audio ad heard to completion impressions metric amount of ads served to users estimated spend formerly total spend metric all spend and cost added together estimated spend = media spend + vendor cost + data cost + custom services + platform fee + managed fee 25% completion metric video/audio play through 25 percent of the length 50% completion metric video/audio play through 50 percent of the length 75% completion metric video/audio play through 75 percent of the length start metric views where the video start to play pause metric views where the video was paused resume metric views where the video was resumed mute metric views where the video was muted unmute metric views where a muted video was unmuted