CTV

this report offers the most common dimensions and metrics for ctv performance filters use filters to limit report results to surface the details you want for example, if you select a campaign from the campaign id filter then selects the line item id filter, only line items related to the campaign selected display for selection you must select an agency and/or an advertiser and at least one additional filter the following filters are available agency id unique identifier assigned in ad manager advertiser name of the advertiser advertiser id unique identifier assigned to the advertiser in ad manager campaign id unique identifier assigned to the campaign in ad manager line item id unique identifier assigned to the line item in ad manager campaign name of the campaign assigned in ad manager campaign id unique identifier assigned in ad manager line item name of the line item assigned in ad manager line item id unique identifier assigned to the line item in ad manager date date of the items served (mm/dd/yyyy) dimensions and metrics \<font color="#ffffff">column name\</font> \<font color="#ffffff">data type\</font> \<font color="#ffffff">description \</font> creative type dimension specific category of the creative that defines how a user interacts with an ad following are valid creative types display, expandable, interstitial, video, native, audio, and audience builder strategy / ad group dimension name of the ad group strategy id / ad group id dimension unique identifier assigned to the ad group ad format dimension one of the internal ad categories available for selection on a creative, like interstitial and display app/site dimension indicates whether the inventory is available on the open web or available through a store as an application channel dimension variable content streams under a brand nbc, cbs sports, abc family content category dimension category of the inventory as verified by the provider proximic content genres dimension genres categorize similar characteristics such as form, style, or subject matter based on artistic composition, like news, sports, drama, and comedy content language dimension the primary language of the video content being consumed by the viewer content rating dimension categorizes the suitability of the video programming for different audience age groups for example, standardized maturity ratings like tv y, tv g, and tv pg it allows advertisers to monitor and ensure that their ads are appearing alongside content that aligns with their brand guidelines creative concept dimension name of the creative creative id dimension unique identifier assigned to the creative ctv app dimension identifies the specific application on a connected tv device where the advertisement was served day of week dimension the day of the week device model dimension model of the device, like ipad, fire hd 8 device type code dimension code user to map device ids device type name dimension the type of category a device has been put into like a desktop or mobile phone line item end date dimension end date of the line item line item start date dimension start date of the line item metric currency dimension metric currency selected such as base and transact network dimension composed of multiple channels primary kpi dimension the primary kpi assigned to a line item primary kpi target dimension the primary kpi target (metric) associated with the line item primary kpi publisher dimension identifies the entity or organization responsible for distributing the content where your advertisement was served secondary kpi dimension the secondary kpi assigned to a line item secondary kpi target dimension the secondary kpi target (metric) associated with the line item primary kpi site domain/app bundle dimension site domain shows the domain of the site app bundle shows the bundle used by the application store streaming platform dimension identifies the service or hardware ecosystem used to deliver the video content tertiary kpi dimension the tertiary kpi assigned to a line item tertiary kpi target dimension the tertiary kpi target (metric) associated with the line item primary kpi campaign start date dimension start date of the campaign campaign end date dimension end date of the campaign clicks metric amount of times a unit has been engaged by a user completes metric audio, video play through 100 percent of the length impressions metric amount of ads served to users total spend metric all spend and cost added together (media spend + vendor cost + data cost + custom services + platform fee + managed fee + agencymargin)