Welcome to the Cadent Help Center!

the cadent help center is your resource for understanding and navigating the platform it provides detailed articles and clear instructions to support your work you can search for specific topics or browse the content below you'll find some of the most common topics to help you get started campaign set up docid\ svmhvex1i2q wtezpeapj campaign management docid\ svmhvex1i2q wtezpeapj campaign best practices docid\ svmhvex1i2q wtezpeapj audience set up and deployment docid\ svmhvex1i2q wtezpeapj audience best practices docid\ svmhvex1i2q wtezpeapj report set up and management docid\ svmhvex1i2q wtezpeapj campaign set up setting up a campaign is one of the first things you'll do in the cadent platform the diagram below illustrates the campaign hierarchy, and the articles that follow will guide you through the steps you'll take to set up a campaign add an advertiser docid\ omaluyziaxrzyegmsd6zq add a campaign docid 9a cygfgxguda7tj 2v2v add a line item docid\ bqlb0juizijknfpb tsim add an ad group docid\ rgsbpaedfmn5aignhnae1 add a creatives docid\ hg2ie1fylyikmvwhauepf assign a creative docid\ idzekkevvkpkjp4bt1st campaign management these articles provide valuable information as you set up your campaign configure targeting docid\ j3iqpgxxfhppblbmyq2f view rate card docid\ q5cxnomagqz9vmwi5b0jb approve draft creatives docid\ efecmod0hkqe7zapnqe5k preview and test a creative docid\ iepuic7qgzuob9blr0tec creative specs docid\ s1rgupkunwdyfvkymbibm campaign best practices these articles take a deeper diver into topics you'll encounter as you refine and optimize your campaigns frequency caps docid\ czk2vrobujje1qabocofh about budget and pacing docid 0etw4mjkwqra4j jfzxnb line item kpis docid\ kwj mdbstgcjianrdeucu ad group models, optimization, predictive kpis, and bidding docid\ c1wuun2rd3rthba9u8rof creative specs docid\ s1rgupkunwdyfvkymbibm audience set up and deployment these articles teach you how to onboard your data, build an audience, and deploy it create and edit datasets docid\ hcokxape2ndbow5q9bfk8 create and edit audiences docid\ eldajhglghaj8qkqsru3s create a lookalike audience docid\ o87ije1jkjdcw8dshy1jx deploy an audience docid\ pwhpc4kbugqftoqaaa91t audience best practices these articles take a deeper diver into topics you'll encounter as you refine and optimize your audiences view real time audience insights docid\ lskdda8yyoafmfywbo h3 about test control groups docid\ e7u05a 3ztqk 2ia8gq4e about taxonomies docid moswgrp4gyrh7p21pumv compare overlap in first party segments, datasets, and audiences docid\ y9rxu7upq cg4g4nbpbfq manage group opt out options docid\ c0vijqmqyncaxakx0s6ta report set up and management these articles help you get started with reporting on your campaigns about ad hoc reports docid\ bzr5xrd1alolxzfuvrlbj create and edit ad hoc reports docid\ ltsscsw 2s68rjshlyqjr bidding details report docid\ vwbbsbef6ef9e75ye7gwj