Migration FAQs

10 min

overview the goal of this migration is to transition clients from the adtheorent legacy platform to the new cadent platform the faqs below aim to answer questions you might have before and during your migration to the new cadent platform if you have additional questions, reach out to your cadent account manager migration definitions some of these faqs use these acronyms migration month (mm) the month an agency will be migrated from legacy to the cadent platform end of migration month (eomm) the last weekday of the mm launch day (ld) the day all agency campaigns are running in the cadent platform (new + froam) froam campaigns campaigns that need to f inish r unning o n a d m anager faqs new features what's new/improved in the new cadent platform? this table provides an overview of the new features and enhancements available in the new cadent platform \feature\ \details\ \legacy\ \new cadent\ \enhancements\ \health audiences \ \ability to build a predictive audience with health data \ \✔︎\ \✔︎\ \llm based search, and or logic, direct advertiser tagging and assigning to ad group\ \\ \\ \ \ \✔︎\ \direct onboarding without needing to go through liveramp\ \\ \\ \ \ \✔︎\ \real time insights into onboarded data and audience makeup\ \\ \\ \ \ \✔︎\ \✔︎\ \real time reach and insights counts\ \\ \\ \ \ \✔︎\ \✔︎\ \streamlined ux \& data rep for quicker data viewing line item channel designation automates downstream settings \ \\ \\ \ \ \✔︎\ \✔︎\ \kpi to model mapping and optimization to optimizer mapping\ \\ \\ \ \ \✔︎\ \api for advertiser, campaign, line item, ad group creatives coming soon!\ \ad serving/ creative management \ \create, preview and manage creatives across all campaigns \ \\ \\ \templated creative setup allows for streamlined creative trafficking\ \\ \\ \\ \\ \line item pixel mapping allows for more granular kpi conversion mapping\ \\ \\ \\ \\ \ability to view bid details at both line item and ad group levels\ \\ \\ \\ \\ \ability for self service users to manage objects at an agency or advertiser level\ \\ \\ \\ \\ \consistent user experience across targeting options\ \\ \\ \\ \cadent inventory manager\ migration process how does it work? we provide a seamless migration that protects your campaign performance, with our dedicated teams supporting you at every step collaborative support your agency will be fully supported by our account management, technical, and product teams flexible timing we offer month end or phased migrations to fit your schedule and minimize disruption streamlined platform you will transition to a single, modern interface for all new campaigns campaign status migrated campaigns will be paused and ready for your relaunch—legacy campaigns will become read only for your records historical data we offer the option to migrate historical data for all your active advertisers migration deadline when do we have to migrate ? we don't have a migration deadline yet see the question directly above this one to learn more about the migration process historical data can historical campaigns be migrated? yes, completed campaigns—including all associated child layers—with start dates from january 1, 2024 through the current date can be migrated platform retargeting will this be available? yes, platform retargeting will be available however, ids collected in the adtheorent legacy dsp can only be platform retargeted in that dsp predictive audiences how will they be migrated? legacy predictive audiences will be migrated into audience manager and made available in ad manager ahead of the campaign migration during the campaign migration, all strategy primary adtheorent predictive audiences (if any) will automatically be assigned to the appropriate ad group in ad manager adtheorent predictive audiences will appear in the ad group audiences screen ids are they carried over to the new cadent platform? no, campaigns and their child objects will receive new ids once migrated, with the exception of pixels pixels will maintain their legacy ids, so brands don't have to add new pixels to their websites after migration cpa models how will they be handled in the migration? cpa models can migrate with a froam campaign, as needed after a froam cpa campaign has been migrated, the existing cpa model will be updated to include the new campaign id, so there will be no gap in model learnings or model performance reporting can i pull reports for campaigns running in both platforms? you will continue pulling legacy reports in the legacy report builder ad manager reports will be available in the ad hoc reporting feature for data field consistency across platforms, your account manager can help you find the appropriate api driven report templates to use in the legacy report builder learn more about ad hoc reports docid\ bzr5xrd1alolxzfuvrlbj pixels can they be migrated? yes, pixel ids will be retained on migration so that brands don't have to replace them on their sites preferred timing for pixel migration is after all campaigns using pixels for performance on the legacy platform are complete if the preferred timing isn't possible, pixels can be migrated and used on both platforms for a short period of time (within the same mm ) when using this method, the new cadent platform will be the source of truth for all migrated pixel rules geo targeting has the process for combining multiple targeting selections changed? yes, the method for combining multiple targeting selections has been streamlined to provide a more intuitive and powerful workflow learn more the new geo targeting logic docid 3uykqswdznrlbnmd b9xu 1p data can i upload 1p data without going through liveramp? yes, in the new cadent platform you can upload and activate 1p data without going through liveramp insights will i have real time insights into onboarded data and audience makeup? yes, you'll have access to key insights for datasets and audiences, including gender, location, income, and device learn more view real time audience insights docid\ se36lpavsrvyymijfsvnt apis can i use apis to build and manage my ad campaigns? yes, cadent has established a set of programmatic services built on restful apis learn more cadent apis docid 3mjqa2s1xmrvitsauto1x creative bulk upload can i bulk upload creatives? you can currently bulk upload 3p creatives 1p hosted creatives can be bulk uploaded in q1 2026 learn more bulk upload 3p creatives docid 4yam4eec6m3ftijw9qnnj campaign hierarchy is it that same in the new cadent platform? this chart illustrates the new cadent platform campaign hierarchy, and the features within each level note that 'strategies' in the legacy platform are now called 'ad groups' in the new cadent platform learn more about setting up a campaign in the new cadent platform campaign quickstart docid\ v1y c hhj9b odsdffd3t currency types what currencies can i transact in? the currencies below are supported in ad manager you'll set the currency type when you add a campaign learn more add a campaign docid 9a cygfgxguda7tj 2v2v usd aud cad chf cny eur gbp jpy mxn sek