Campaign

2 min

this report offers the most common dimensions and metrics for general performance reporting filters use filters to limit report results to surface the details you want for example, if you select a campaign from the campaign id filter then selects the line item id filter, only line items related to the campaign selected display for selection you must select an agency and/or an advertiser and at least one additional filter the following filters are available agency id unique identifier assigned in ad manager advertiser name of the advertiser advertiser id unique identifier assigned to the advertiser in ad manager campaign id unique identifier assigned to the campaign in ad manager line item id unique identifier assigned to the line item in ad manager campaign name of the campaign assigned in ad manager campaign id unique identifier assigned in ad manager line item name of the line item assigned in ad manager line item id unique identifier assigned to the line item in ad manager date date of the items served (mm/dd/yyyy) dimensions and metrics \column name\ \data type\ \description \ creative type dimension specific category of the creative that defines how a user interacts with an ad following are valid creative types display, expandable, interstitial, video, native, audio, and audience builder strategy / ad group dimension name of the ad group strategy id / ad group id dimension unique identifier assigned to the ad group activity dimension name of the activity activity id dimension unique identifier assigned to the activity activity type dimension declaration of engagements, conversion or unmapped by a user on an activity unmapped activities have been attributed to a campaign but the activity group was not assigned to the campaign ad format dimension one of the internal ad categories available for selection on a creative app/site dimension indicates whether the inventory is available on the open web or available through a store as an application creative concept dimension name of the creative creative id dimension unique identifier assigned to the creative creative size dimension size of the creative device type name dimension the type of category a device has been put into like a desktop pc or a mobile phone metric currency dimension metric currency selected, such as a base or transact site domain/app bundle dimension site domain shows the domain of the site app bundle shows the bundle used by the application store clicks metric amount of times a unit has been engaged by a user completes metric audio, video play through 100 percent of the length impressions metric amount of ads served to users estimated spend formerly total spend metric all spend and cost added together (media spend + vendor cost + data cost + custom services + platform fee + management fee + agencymargin) agency margin metric agency difference between selling price and cost (calculated and included in the resp win notification) client spend metric amount the client has spend on running the campaign calculation is rate type dependent cpm rate type client spend = impressions x client cpm / 1000 cpc rate type client spend = clicks x client cpc cpcv rate type client spend = completes x client cpcv custom services fees metric amount paid for cpm based fees on the direct access rate card data spend metric spend on all audience related items such as targeted segments management fee metric amount paid for managing the campaigns calculated as a percentage (direct access rate card) of the media and data spend media spend metric amount spend on media provided by the exchanges platform fee metric amount paid for platform usage calculated as a percentage (direct access rate card) of the media and data spend post click activity metric post click activities attributed to the served media post view activity metric post view activities attributed to the served media revenue metric purchase amount passed through on an activity fire, for example $45 50 for a ticket purchase total activity count metric post click and post view activities attributed to the served media includes the match types deterministic cuid match cem cuid match cem idfa match cem is the cross environment map used to map identifiers across browsers, properties and devices vendor costs / vendor spend metric all manually input vendor costs