Bidding Details Report

the bidding snapshot report provides you with the ability to view bidding information on a campaign so that you can see how the campaign is performing and make decisions about issues that you find impression elegibility in real time bidding in the real time bidding (rtb) snapshot report, bid requests are categorized as one of the following eligible the request was valid and can be considered for bidding rejected the request can't be considered for bidding due to failing validation, missing or invalid data, or because it did not match campaign or ad group targeting determining bid request eligibility is a process of checking each targeting option against the request in order to weed out impressions that are not elegible for the campaign an eligible bid request meets all the necessary criteria to be considered for bidding by the rtb system in the context of the bidding snapshot report, this mean the following are true the bid request passed all pre bid validation and filtering steps the bid request contains all required fields and valid values (for example, device type, ad slot, and targeting parameters) the bid request is not rejected due to errors, missing data, or failing business rules applied to the campaign (for example, invalid geographic targeting, deal targeting, or category) the bid request is available for the dsp to evaluate and potentially submit a bid running the bidding details report to enable the report to run, complete the following steps on the left side navigation menu, select the reporting > bidding details at advertiser , select an advertiser from the drop down at campaigns , select the campaign that you want at line item make a selection from the drop down you must select a line item for results to display to display bids associated with an ad group, at ad group make a selection from the drop down click view to display the report details, select one of the following options hour view see results duirng a specific hour of activity daily view see results for a particular day troubleshoot log displays messages that describe issues that occurred during the bidding process real time bidding displays a graph that includes bidding activity for the selected line item or ad group including the total bids, impressions, clicks, completed views, the average bid cpm, and the average cpm in us dollars to update the report results, click refresh report results the following elements display in the report minute the minute when bids occurred eligible requests total number of bid requests that were approved and fell within established parameters for acceptance requests rejected by model total number of bid requests that did not meet requirements for approval bids total number of bids including those that are eligible and those which are not bid rate (%) the percentage of bids submitted divided by the total number of bid requests win rate (%) this is the ratio of winning bids compared to the total number of bids submitted, expressed as a percentage it measures how successfully you secure contracts through the bidding process imp goai the impression goal for the associated campaign imp served the total number of impressions served to date on the campaign clicks / completes the total number of clicks on digital ads compared to the total number of completed views of the ad ctr/vcr (%) for digital ads, this indicates the click through rate divided by the video completed rate, expressed as a percentage and providing a quick comparison between the number of people who clicked on an ad and the total number of views it received ecpm (usd) indicate the cost in dollars for every 1,000 ad impressions spend goal the monetary target an advertiser or media buyer aims to reach within the timeframe of a line item or ad group total spend the amount of money your campaign or line item has spent from the budget to win impressions