Technology targeting
6 min
overview instead of focusing on the user's location or interests, technology targeting focuses on the technical specifications of how users are accessing the internet the core idea is to tailor the ad and its delivery to be compatible with, and relevant to, the user's device video settings targeting video settings targeting gives you granular control over how and where your video ads are displayed within a site or app environment this ensures your video content is shown in the most effective context, allowing you to optimize for specific campaign goals like viewability and user engagement this targeting type is available for ad groups running in video and ctv channels placement options in stream ads that play directly within a video player while a user is watching online video content accompanying content in stream video ads that are played before, during, or after streaming video content, but with specific characteristics that differentiate them from traditional in stream ads for example, video experiences that are more integrated within an article or feed, and are often triggered by a user scrolling rather than being the primary focus of the page interstitial a full screen ad that covers the entire interface of the host application or webpage they are designed to appear at natural transition points in the user experience, such as between levels in a game, while an application is loading, or between articles a key characteristic of an interstitial ad is that it temporarily takes over the user's screen and must be closed by the user to return to the content no content/standalone out stream video ads that are played in environments where there is no primary streaming video content in other words, the video ad is the content browser targeting browser targeting allows you to deliver your ads to, or exclude ads from, specific web browsers (such as chrome, safari, firefox, or edge) while it may seem like a minor technical detail, this feature helps ensure creative compatibility and campaign performance browser targeting supports (❇️) and (🚫) targeting device language targeting device language targeting lets you deliver ads specifically to users whose devices are set to a specific language it's a straightforward way to ensure your message is relevant and understood by your target audience, especially in multilingual regions or global campaigns make & model targeting make & model targeting lets you to deliver ads to users based on the make (brand) and model of their mobile device instead of just targeting smartphones, for example, you can target users on an "apple iphone 14 pro" or "samsung galaxy s23 " it's a way to get more granular and reach a very specific hardware defined audience network provider targeting network provider targeting gives you the ability to include or exclude users based on their network provider this targeting method can be especially effective when you want to tailor messaging to users on specific networks or when trying to reach audiences in locations with specific isp coverage network provider targeting supports (❇️) and (🚫) targeting network provider targeting has two categories carriers you can target users connected to specific mobile carriers (e g , at\&t, verizon, t mobile) wifi/isp you can target users connected to specific isps (e g , comcast, spectrum, an office network)


