Location targeting
4 min
overview location targeting is the process of delivering ads to users based on their physical location in the real world this is the digital equivalent of choosing which neighborhood, city, or state to place a billboard in weather conditions weather conditions targeting lets you target locations based on specific weather conditions (like rain, snow, or ice pellets) this feature allows you to align your campaigns with specific real time weather data for the user you're serving an ad to weather targeting uses data from world weather online this data is updated for all u s zip codes every six hours temperature temperature targeting allows you to schedule your ads based on the real time temperature in a user's location this approach is rooted in a simple but reliable insight what people decide to do, wear, eat, and buy is heavily influenced by the how warm or cold it is outside by setting a specific temperature range for your campaigns, you can deliver a relevant message when it matters most pollen pollen targeting lets you target or exclude audiences based on current pollen levels in their geographic location it's designed to reach allergy sufferers when they are most likely to be experiencing symptoms and actively seeking relief

