Line item details

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this table provides an overview of the line item details page \s\ \description\ +ad group click to add an ad group allocate change the allocation amount across the ad groups overview snapshot tile this tile displays campaign metrics based on the time interval you select \time intervals\ lifetime displays data from the start of the campaign through yesterday yesterday displays data for yesterday, ending at midnight today displays data for today, starting at midnight metrics impressions total impressions won during the time interval selected cpm average cpm based on the time interval selected cpm means cost per 1,000 impressions formula (total spend ÷ number of impressions) × 1,000 = cpm example ($40,718 ÷ 9,616,479) 1,000 = $4 23 cpm win rate (%) average of impressions won compared to bids sent during the time interval selected formula impressions won ÷ bids sent = win rate example 10,000 impressions won ÷ 100,000 bids sent = 10% win rate kpi 1 cost per action (usd) average of kpis during the time interval selected ctr (%) clickthrough rate this metric is only displayed if your campaign has at least one line item with a display, native, or dooh channel otherwise, vcr (%) is displayed formula (clicks ÷ impressions) 100 = ctr % example (12,075 ÷ 9,616,479) 100 = 13% vcr (%) video completion rate this metric is only displayed if your campaign has at least one line item with a video, ctv, or audio channel otherwise, ctr (%) is displayed formula (number of viewers who completed the video ÷ total viewers who started the video) 100 = vcr example (850 ÷ 2,000) 100 = 42 5% vcr pacing snapshot tile the pacing snapshot tile displays you can toggle between lifetime, current flight, and daily learn more docid 0etw4mjkwqra4j jfzxnb about pacing lifetime the lifetime timeframe shows you pacing metrics across all of a line item's flights for the life of the flights metrics include goals this is the overall goal for the line item, depending on how your line item is pacing if pacing toward impressions , the goals reflect flight impressions if pacing toward spend , the goals reflects flight spend cap spent the total amount spent through yesterday amount at risk this shows the portion of the goal that's projected to be missed, giving you an at a glance view of pacing performance amount at risk is calculated using this formula (100% projected %) goal = amount at risk days remaining the number of days left in the current flight, not including today current flight the current flight timeframe shows you the pacing metrics for the current flight only metrics include goals this is the overall goal for the line item, depending on how your line item is pacing if pacing toward impressions , the goals reflect flight impressions if pacing toward spend , the goals reflects flight spend cap spent the total amount spent through yesterday amount at risk this shows the portion of the goal that's projected to be missed, giving you an at a glance view of pacing performance amount at risk is calculated using this formula (100% projected %) goal = amount at risk days remaining the number of days left in the current flight, not including today daily the daily timeframe bar graph displays metrics for the previous 14 days through yesterday each bar represents one day and shows the contrast between goal and delivered insights snapshot tile the insights snapshot tile tracks your kpis and bidding activity learn more docid\ kwj mdbstgcjianrdeucu about line item kpis ad groups this section displays the ad groups associated with the line item the column view dropdown list lets you to customize the column headers settings basics displays the line item name, metrics primary partner, and channel the channel is editable until an ad group is added to the line item, then it becomes read only frequency cap displays the id and impression limit this tile is editable budget & pacing displays budget and pacing configuration this tile is editable kpi and activities kpi and activities view kpis and pixel mapping this tile is editable learn more docid\ kwj mdbstgcjianrdeucu about line item kpis