Add a line item

a line item defines a campaign's budget, pacing, frequency cap, and kpis the steps below guide you through the process of adding a line item navigate to the campaign details page click +line item and select the channel type (display, video, ctv, native, audio, and dooh) this opens the add line item panel the line item name defaults to a set format, but you can change the name select the a limits the number of times an individual user can be shown the same ad within a specific period of time learn more docid\ nhfzugntxrkpysnezual7 about frequency caps select an id this is the source for the frequency cap set the impression limit this is the maximum number of impressions per a given time period enter the total line item learn more docid 0etw4mjkwqra4j jfzxnb about setting a budget for select spent or impressions if you select spend, no further action is required the platform calculates pacing based on your budget if you select impressions , complete these fields the system calculates the impression goal amount based on the budget and other values you've entered the system calculates the cpm the formula is cpm = (budget/impressions) x 1000 enter a percentage here flight pacing is the method used by the system to determine how the budget is spent over the duration of a flight the default is automatic , which means the platform calculates pacing based on one of the following pacing ahead this method is best if your priority is to spend your entire budget by the end of the flight pacing ahead guards against underspending enter a value of at least 101% even pacing this method is best if your priority is consistent spending note that sometimes the entire line item budget is not spent with even pacing manual flight pacing will pace towards the daily goal (usd) you enter add at least one flight a flight is a specific timeframe during which a campaign is actively running the fields in this section are contextual, depending on whether you choose to pace towards spend or impressions (see sample screenshot above) these two options are defined below if pacing towards spend start & end date the system will autofill default dates, but you can change these keep in mind that only one flight can run at a time, so the start date of a flight can't overlap the end date of the previous flight spend cap (usd) the maximum amount the platform can spend during the flight the spend cap across all flights must total the budget you entered impression cap the number of times an impression can be served to the same person during a flight \<font color="#9900ef"> t\</font> his field is optional when pacing towards spend if pacing towards impressions start & end date the system will autofill default dates, but you can change these keep in mind that only one flight can run at a time, so the start date of a flight can't overlap the end date of the previous flight impression goal the target number of impressions the line item will serve the total across all flights must equal the impression goal amount for pacing towards impression cap the number of times an impression can be served to the same person during a flight \<font color="#9900ef"> \</font> the total across all flights must equal the impression goal amount for pacing towards spend cap (optional) the maximum amount the platform can spend during the flight the spend cap across all flights must total the budget you entered this field is optional click next select a compatible kpi enter a kpi target some kpis require activity mapping click add this takes you to the line item details docid\ fro5fjqhsj9a6u86byidi view you're now ready to add an ad group docid\ rgsbpaedfmn5aignhnae1 the next campaign set up step is to add an ad group docid\ rgsbpaedfmn5aignhnae1