Flight Delivery and Pacing Reports

use the flight delivery and pacing report templates to review how a campaign is delivering impressions and whether it is pacing appropriately the report filters and metrics help you zero in on exactly the areas of a campaign that you need to help make decisions filters use filters to limit report results and surface exactly the details you want for example, if you select a campaign from the campaign id filter then select the line item id filter, only line items related to the campaign selected display you must select an agency and/or an advertiser and at least one additional filter the following filters are available advertiser id campaign id campaign status line item id line item status agency id date dimensions and metrics the following is a list of all dimensions and metrics that are available in the flight delivery and pacing report \<font color="#ffffff">column name\</font> \<font color="#ffffff">data type\</font> \<font color="#ffffff">description\</font> agency id dimension unique system defined id assigned to the agency advertiser dimension name of the advertiser assigned on ad manager advertiser id dimension unique identifier assigned to the advertiser campaign dimension name of the campaign assigned in ad manager campaign id dimension unique identifier assigned to the campaign by ad manager campaign status dimension campaign status values draft the campaign has been created but has not yet been submitted or activated it is not eligible to serve ads pending the campaign is waiting for a specific trigger, such as a future start date or manual approval from an administrator running / active the campaign is currently live it has met its start date, has a valid budget, and is actively bidding on or serving impressions paused the campaign has been manually stopped by a user it remains in the system but will not serve ads until it is resumed completed / ended the campaign has reached its scheduled end date or has fully exhausted its assigned budget archived the campaign has been removed from the active view for organizational purposes data is preserved for reporting, but the campaign cannot be restarted date dimension date of the items served in mm/dd/yyyy format flight start date dimension the date in mm/dd/yyyy format when a flight begins flight end date dimension the date in mm/dd/yyyy format when a flight ends line item dimension name of the line item assigned in ad manager line item end date dimension end date of the line item defined in ad manager line item id dimension unique identifier assigned to the line item defined in ad manager line item status dimension line item status values draft the campaign has been created but has not yet been submitted or activated it is not eligible to serve ads pending the campaign is waiting for a specific trigger, such as a future start date or manual approval from an administrator running / active the campaign is currently live it has met its start date, has a valid budget, and is actively bidding on or serving impressions paused the campaign has been manually stopped by a user it remains in the system but will not serve ads until it is resumed completed / ended the campaign has reached its scheduled end date or has fully exhausted its assigned budget archived the campaign has been removed from the active view for organizational purposes data is preserved for reporting, but the campaign cannot be restarted line item start date dimension start date of the line item metric currency dimension metric currency selected for example base, transact campaign start date dimension start date of the campaign campaign end date dimension end date of the campaign campaign budget dimension represents the total financial limit set for a specific campaign line item budget dimension represents the total financial limit set for a specific line item line item pacing dimension tracks how a specific line item is progressing toward its assigned impression goals line item impression goal dimension the impression goal assigned to the line item line item spend goal dimension represents the specific financial target or budget allocated to be spent by a individual line item during its flight line item cpm dimension cost per thousand impressions for a specific line item flight number dimension a unique id assigned to a flight within a campaign flight name dimension this represents the specific name assigned to a flight within a campaign flight impression goal dimension the numeric target for the total number of impressions the flight is assigned to reach flight impression cap dimension a strict ceiling once the flight reaches this number, the system will stop serving ads for that flight, regardless of whether there is still time left in the schedule or remaining budget flight spend cap dimension after the total spend for that flight reaches this dollar amount, the system immediately stops serving ads, even if the scheduled end date has not yet been reached primary partner dimension identifies the main external entity or organization associated with the campaign or line item clicks metric number of times a unit has been engaged by a user completes metric video/audio play through 100 percent of the length for example, "video ad seen for 30 seconds out of 30 seconds" or "audio ad played to completion " conversions metric tracks the total number of times a user completes a predefined desired action after interacting with your ad impressions metric amount of ads served to users media spend metric number spend on media provided by the exchanges total spend metric the primary metric used to track the comprehensive cost of a campaign, including all associated fees and margins total spend = media spend + vendor cost + data cost + custom services + platform fee + managed fee + account markup vendor costs / vendor spend metric all of the manually input vendor costs rate card spend metric tracks the cost of media based on pre negotiated or standard pricing established in a rate card, rather than the real time fluctuating market price partner margin metric tracks the additional fees or profit margins added to the cost of media by a partner or agency partner revenue metric tracks the total income generated by a specific partner or agency from the campaign's activity ecpm metric (effective cost per thousand) is a metric that measures the average cost you pay for every 1,000 impressions served the platform calculates ecpm using the following formula ecpm = (total spend/impressions) x 1,000 bids metric tracks the total number of times the platform submitted a price offer to an ad exchange to purchase an impression for your campaign pp impressions metric the finalized number of impressions after the platform has completed its comprehensive auditing and verification phase pp clicks metric the finalized number of clicks after the platform has completed its comprehensive auditing and verification phase pp completes metric the finalized number of audio or videos ads played after the platform has completed its comprehensive auditing and verification phase pp conversions metric the finalized number of conversions determined after the platform has completed its comprehensive auditing and verification phase pp ecpm metric the finalized effective cost per thousand determined after the platform has completed its comprehensive auditing and verification phase pp imp discrepancy % metric measures the percentage difference between the raw impressions served by the ad server and the post processed (pp) impressions that have been finalized after auditing pp imp discrepancy = (impressions pp impressions / impressions) x 100 flight % delivered metric calculates the percentage of the flight impression goal that has been successfully served to date flight % delivered = (impressions / flight impression goal) x 100 flight pacing projection metric provides a data driven estimate of where the flight will finish delivery based on its scheduled end date report sample following is a sample of the flight delivery and pacing report