Campaign Spend Reports

this report offers campaign cost including account, agency, and campaign line item details filters use filters to limit report results to surface the details you want for example, if you select a campaign from the campaign id filter then sele cts the line item id filter, only line items related to the campaign selected display for selection you must select an agency and/or an advertiser and at least one additional filter the following filters are available agency id advertiser id campaign id line item id ad group id ad group status dimensions and metrics \<font color="#ffffff">column name\</font> \<font color="#ffffff">data type\</font> \<font color="#ffffff">description\</font> account dimension name of the account account id dimension unique identifier assigned to the account account type dimension indicated if the account is self service or not agency/partner dimension name of the agency or partner agency/partner id dimension unique identifier assigned to the agency or partner advertiser dimension name of the advertiser advertiser id dimension unique identifier assigned to the advertiser campaign dimension name of the campaign campaign id dimension unique identifier assigned to the campaign campaign status dimension campaign status values draft the campaign has been created but has not yet been submitted or activated it is not eligible to serve ads pending the campaign is waiting for a specific trigger, such as a future start date or manual approval from an administrator running / active the campaign is currently live it has met its start date, has a valid budget, and is actively bidding on or serving impressions paused the campaign has been manually stopped by a user it remains in the system but will not serve ads until it is resumed completed / ended the campaign has reached its scheduled end date or has fully exhausted its assigned budget archived the campaign has been removed from the active view for organizational purposes data is preserved for reporting, but the campaign cannot be restarted line item dimension name of the line item defined in ad manager line item id dimension unique identifier assigned to the line item by ad manager line item status dimension line item status values draft the campaign has been created but has not yet been submitted or activated it is not eligible to serve ads pending the campaign is waiting for a specific trigger, such as a future start date or manual approval from an administrator running / active the campaign is currently live it has met its start date, has a valid budget, and is actively bidding on or serving impressions paused the campaign has been manually stopped by a user it remains in the system but will not serve ads until it is resumed completed / ended the campaign has reached its scheduled end date or has fully exhausted its assigned budget archived the campaign has been removed from the active view for organizational purposes data is preserved for reporting, but the campaign cannot be restarted line item start date dimension start date of the line item (mm/dd/yyyy) line item end date dimension end date of the line item (mm/dd/yyyy) strategy / ad group dimension name of the ad group strategy id / ad group id dimension unique identifier assigned to the ad group ad group status dimension ad group status values status values draft the campaign has been created but has not yet been submitted or activated it is not eligible to serve ads pending the campaign is waiting for a specific trigger, such as a future start date or manual approval from an administrator running / active the campaign is currently live it has met its start date, has a valid budget, and is actively bidding on or serving impressions paused the campaign has been manually stopped by a user it remains in the system but will not serve ads until it is resumed completed / ended the campaign has reached its scheduled end date or has fully exhausted its assigned budget archived the campaign has been removed from the active view for organizational purposes data is preserved for reporting, but the campaign cannot be restarted date dimension identifies the specific day on which the recorded advertising activity occurred metric currency dimension identifies the specific currency setting selected for the metrics displayed in your report primary kpi dimension the primary key performance indicator assigned to a line item in ad manager primary kpi target dimension the primary key performance indicator goal associated with the line item primary kpi secondary kpi dimension the secondary kpi assigned to a line item secondary kpi target dimension the secondary key performance indicator goal associated with the line item primary kpi tertiary kpi dimension the tertiary key performance indicator assigned to a line item tertiary kpi target dimension the tertiary key performance indicator goal associated with the line item primary kpi transact currency dimension the specific currency in which the advertising transactions were actually processed campaign start date dimension start date of the campaign as defined in ad manager campaign end date dimension end date of the campaign as defined in ad manager campaign budget dimension represents the total financial limit set for a specific campaign line item budget dimension represents the total financial limit set for a specific line item ad group kpi 1 dimension the name of the first or primary kpi defined in ad manager that was assigned to the campaign ad group ad group kpi 1 target dimension the numerical goal of the first kpi defined in ad manager that was assigned to the campaign ad group ad group kpi 2 dimension the name of the second kpi defined in ad manager that was assigned to the campaign ad group ad group kpi 2 target dimension the numerical goal of the second kpi defined in ad manager that was assigned to the campaign ad group ad group kpi 3 dimension the name of the third kpi defined in ad manager that was assigned to the campaign ad group ad group kpi 3 target dimension the numerical goal of the third kpi defined in ad manager that was assigned to the campaign ad group primary partner dimension identifies the lead external platform or third party service integrated with a campaign for tracking, attribution, or specialized inventory access verification partner dimension the third party service provider responsible for auditing and validating the quality of your ad traffic clicks metric amount of times a unit has been engaged by a user completes metric video or audio play through percent of the length conversions metric tracks the total number of times a user completes a predefined desired action after interacting with your ad impressions metric amount of ads served to users media spend metric amount spend on media provided by the exchanges total spend metric the primary metric used to track the comprehensive cost of a campaign, including all associated fees and margins total spend = media spend + vendor cost + data cost + custom services + platform fee + managed fee + account markup vendor costs / vendor spend metric all of the manually input vendor costs rate card spend metric tracks the cost of media based on pre negotiated or standard pricing established in a rate card, rather than the real time fluctuating market price partner margin metric tracks the additional fees or profit margins added to the cost of media by a partner or agency partner revenue metric tracks the total income generated by a specific partner or agency from the campaign's activity cpm metric cost per thousand impressions ecpm metric (effective cost per thousand) is a metric that measures the average cost you pay for every 1,000 impressions served the platform calculates ecpm using the following formula ecpm = (total spend/impressions) x 1,000 ecpc metric (effective cost per click) is a metric that measures the average cost you pay for each click generated by your ads ecpc = total spend/number of clicks ecpcv metric (effective cost per completed view) is a metric that measures the average cost you pay for every video or audio ad that is played to 100% completion ecpcv = total spend/completes ecpa metric calculate the average cost spent to achieve a specific conversion or desired action ecpa = total spend/conversions ctr % metric (click through rate) measures the ratio of users who click on your ad compared to the total number of times the ad was shown ctr% = (clicks / impressions) x 100 vcr % metric measures the percentage of video or audio impressions that played to 100% completion vcr% = completes/ impressions x 100 cr % metric the percentage of users who completed a predefined desired action (a conversion) after interacting with your ad cr% = (conversions/clicks) x 100 bids metric tracks the total number of times the platform submitted a price offer to an ad exchange to purchase an impression for your campaign bid rate % metric the percentage of eligible ad opportunities (bid requests) that the platform placed a bid on bid rate % = (total bids / total bid requests) x 100 win rate % metric the percentage of your submitted bids that successfully won an impression in the ad auction win rate % = (impressions / total bids) x 100 primary kpi actual metric the primary kpi metric associated with the line item secondary kpi actual metric the secondary kpi actual (metric) associated with the line item tertiary kpi actual metric the tertiary kpi actual (metric) associated with the line item ad group kpi 1 actual metric the real time performance or results of the primary key performance indicator (kpi) that was assigned to a specific ad group within ad manager ad group kpi 2 actual metric the real time performance or results of the primary key performance indicator (kpi) that was assigned to a specific ad group within ad manager ad group kpi 3 actual metric the real time performance or results of the primary key performance indicator (kpi) that was assigned to a specific ad group within ad manager pp impressions metric the finalized number of impressions after the platform has completed its comprehensive auditing and verification phase pp clicks metric the finalized number of clicks after the platform has completed its comprehensive auditing and verification phase pp completes metric the finalized number of audio or videos ads played after the platform has completed its comprehensive auditing and verification phase pp conversions metric the finalized number of conversions determined after the platform has completed its comprehensive auditing and verification phase pp ecpm metric the finalized effective cost per thousand determined after the platform has completed its comprehensive auditing and verification phase pp ecpc metric the finalized effective cost per click determined after the platform has completed its comprehensive auditing and verification phase pp ecpcv metric the finalized effective cost per completed view determined after the platform has completed its comprehensive auditing and verification phase pp ecpa metric the finalized effective average cost spent determined after the platform has completed its comprehensive auditing and verification phase pp media ecpm metric represents the finalized effective cost per thousand calculated after the platform has completed its post processing auditing pp media ecpc metric represents the finalized effective cost per click calculated after the platform has completed its post processing auditing pp media ecpcv metric represents the finalized effective cost per completed view calculated after the platform has completed its post processing auditing pp media ecpa metric represents the finalized calculation for the average cost spent to achieve a specific conversion or desired action determined after the platform has completed its post processing auditing pp ctr % metric represents the finalized click through rate after the platform has completed its post processing auditing pp vcr % metric the percentage of video or audio impressions that played to 100% completion measured after the platform has completed its post processing auditing pp cr % metric the percentage of users who completed a predefined desired action (a conversion) after interacting with your ad measured after the platform has completed its post processing auditing client revenue metric tracks the total income or conversion value generated by the client’s customers as a result of the advertising campaign client roas metric measures the effectiveness of your advertising campaign by calculating the ratio of revenue generated to the amount spent on ads as analyzed by the verification partner client roas = client revenue / total spend vp analyzed imps metric vp metrics are provided by third party services that are responsible for auditing and validating the quality of your ad traffic vp analyzed viewable imps metric represents the number of impressions that were successfully analyzed for viewability by your third party verification partner and determined to meet the viewability standard vp completes metric video or audio play through percent of the length as analyzed by the verification partner vp fraud imps metric impressions identified as invalid or fraudulent as analyzed by the verification partner vp fraud rate metric impressions identified as invalid or fraudulent as analyzed by the verification partner vp fully onscreen imps metric represents the number of impressions where 100% of the ad's pixels were verified as being on the user's screen vp groupm imps metric represents the number of impressions that met the specific, high bar viewability standards set by groupm groupm is the world’s leading media investment management company vp measured imps metric the number of impressions that were successfully analyzed by the verification partner vp measurement % metric the number of impressions that were successfully analyzed by the verification partner vp unmeasured imps metric represents the number of impressions that the verification partner (vp) was unable to analyze for viewability or quality vp vcpm groupm metric represents the viewable cost per thousand (vcpm) calculated using the custom viewability standards or requirements defined by groupm groupm is the world’s leading media investment management company vp vcpm inview metric the cost per thousand viewable impressions validated by by third party services vp vcr % metric the video completion rate as measured by the third party partner, which may differ slightly from the platform's internal counts vp viewability % metric the percentage of impressions that met the industry standard for being viewable (for example, at least 50% of the ad was on screen for at least two consecutive seconds) vp viewability % = vp viewability impressions / vp measured impressions) x100 vp viewable imps metric represents the total number of impressions that were determined to be viewable by the verification partner pp imp discrepancy % metric calculates the percentage difference between your raw real time impressions and your post processing impressions pp imp discrepancy = (impressions pp impressions / impressions) x 100 external cost vendor dimension name or type of the third party provider associated with any manually input external costs external cost name dimension name of individual external costs c harged by the vendor external costs metric total of the manually input external costs account markup (partner margin) metric tracks the additional fees or profit margins added to the cost of media by a partner or agency at the account level data total metric represents the cumulative cost associated with using third party data segments for audience targeting within a campaign custom service cpm metric represents the cost per thousand (cpm) rate specifically assigned to a custom service custom service total metric the aggregate financial cost for all custom services applied to a campaign or ad group it is a component of the final billing calculation the platform adds this total to your media spend, vendor costs, and data totals to determine the overall total spend platform fee metric represents the cost associated with using the advertising platform to execute and manage your campaigns management fee metric the fee charged by an agency or service provider for the ongoing administration, optimization, and oversight of the campaign adt invoice total metric represents the final, reconciled amount that will appear on the invoice it is the definitive financial figure for the billing period, accounting for all media costs, fees, markups, and any post processing adjustments (such as the removal of invalid traffic) report sample following is an example of the campaign spend report