Enabled targeting

before you begin the four t argeting types outlined below are enabled by default when you create an ad group however, you can remove the targeting you don't want to use and customize the targeting you do exchanges targeting exchange targeting allows you to select which ssp inventory sources your ad group will target ad exchanges provide a different mix/specialization of publishers and inventory types, such as display, video, and native exchanges targeting lets you choose sources that best align with your performance, quality, and cost objectives default settings by default, ad groups are set to target all available exchanges this is the recommended approach in most cases, since it maximize both scale and performance customize settings check the exchanges you want to target, and uncheck the ones you don't specific use cases while targeting all exchanges is the default, there are specific situations where you might want to be more selective for example, if you're targeting a specific deal id or running campaigns with restricted categories like alcohol or cannabis, you may need to use exchange specific targeting dayparting targeting dayparting is a scheduling strategy that gives you precise control over when your ads are displayed instead of running a campaign 24/7, you can focus your ad spend on the specific days and times your target audience is most active and likely to convert default setting by default, a new ad group is set to run 24/7 customize settings select the days and times you want your ads to run, and deselect the ones you don't geography targeting location is one of the strongest indicators of relevance geo targeting lets you to deliver your ads to users in precise geographic locations by including or excluding specific areas, you can focus your budget on the regions that matter most to your business default setting by default, a new ad group is set to target the entire united states customize settings geography targeting supports (❇️) and (🚫) targeting the map will show positively targeted areas with a green line around the area, and negatively targeted areas with a red line around them (see screenshot above) select regions docid\ zam1rmvhrda rp ifops3 to target by states, cities, , and/or zip codes select locations docid\ zam1rmvhrda rp ifops3 to target pois and/or coordinates select saved lists docid\ zam1rmvhrda rp ifops3 to target a pre made geo/poi list you can also bulk upload docid\ zam1rmvhrda rp ifops3 a regions or locations list r egions click the regions button in the search bar, search for a country, state, city, dma, or zip code make your selection to positively target select ❇️ to negatively target select 🚫 click save locations click the locations button in the search bar, search for a poi or coordinates make your selection to positively targeting select ❇️ to negatively targeting select 🚫 click save saved lists to create a list to target, refer to create a geo list docid 9neb8mgq7jl hnvsiwzwn once you have a list in place you can select it from the dropdown list here click the saved list button in the search bar, search for a poi or coordinates make your selection to positive targeting select ❇️ to negative targeting select 🚫 click save bulk upload a regions or locations list click the regions button download the xlsx sample file follow the instructions when adding dmas, cities, and zip codes save the file to your computer click import and select file you just created click save supply categories targeting supply category targeting provides control over the types of inventory sources your ads can be delivered on use this feature to include or exclude specific categories of publisher inventory to align with your campaign goals, improve brand safety, and optimize performance default settings by default, ad manager excludes made for advertising (mfa) inventory from campaigns, to ensure a baseline of quality