Data Marketplace
2 min
the audience manager's data marketplace allows you to browse and select syndicated third party (3p) data segments for audience creation and activation it serves as a centralized hub for enriching first party data with a wide array of demographic, behavioral, and purchasing data from various providers it is integrated directly into the audience manager, providing a streamlined and cost effective alternative to using external data management platforms (dmps) like liveramp key benefits here are the key aspects of the data marketplace you should be aware of integrated audience building you can add single or multiple data segments from the marketplace directly to your audiences these audiences can then be deployed for assignment in your campaigns learn more docid\ rgsbpaedfmn5aignhnae1 cost effective using the integrated marketplace can be more cost effective and may help you avoid additional fees associated with external dmps real time insights the integrated platform provides real time insights to help you inform your campaign strategy cost structure costs for utilizing third party audiences from the data marketplace can vary generally, using segments directly from the data marketplace is more cost effective because it avoids additional fees that may be incurred when using external data management platforms

