Creative specs
1 min
overview creative specs are the set of rules and technical requirements that an ad must meet to run on a particular website, app, or ad network creative specs ensure that the advertising ecosystem runs smoothly for publishers, advertisers, and users general content guidelines secure all image/tracker/vendor tags (ssl compliant) ad must not mimic system alerts or windows disclaimers required for promotional offers no auto redirects or auto clicks content must not include illegal, violent, discriminatory, profane, or infringing material ads with light or transparent backgrounds must have visible borders

