Creative best practices
7 min
below are some creative best practices focused on image and copy they will help ensure your native ads live up to their full potential and reach the appropriate audience general content guidelines secure all image/tracker/vendor tags (ssl compliant) ad must not mimic system alerts or windows disclaimers required for promotional offers no auto redirects or auto clicks content must not include illegal, violent, discriminatory, profane, or infringing material ads with light/transparent backgrounds must have visible borders images main image focal points make sure the focal point of the image is as centered as possible if there are multiple focal points, make sure there's ample spacing and the focal points are not at the edges of the image this will ensure key elements are not cropped out the larger the logo image, the better provide the largest image possible (under 2mb) to fit the maximum number of placements an image should be a jpg, jpeg, or png file image type lifestyle images outperform infographics and standalone product images the recommendation is to use images that show the product image text text on images can get cropped out when the images are dynamically resized and cropped to fit placements we recommend keeping images free of text and limiting the text to the headline and body copy if text is absolutely needed, center it as much as possible it's important to leave ample room on all four sides to ensure that the text is not cut off logo on images only one logo version is required, but we recommend providing both light and dark logo versions as png files the appropriate logo color will be chosen depending on the background color of the image general image tips use photos of real people vs models use photos reflecting emotion vs stock type pictures highlight the experience vs product only shots use high res shots with eye catching colors vs low quality or stretched photos avoid photos that are too busy and not contextually relevant copy headlines the headline must be 25 characters or fewer—this includes spaces and punctuation drive traffic to your article with attention grabbing headlines here are some examples listicles list out what the user will be reading example five things to do in ny now! declaratives resource focused messaging example best guide for exploring curiosity gap posing question and teasing content example ready for primary care? how to guidance with tips, tricks and general advice example choose the right doctor description copy description copy must be 90 characters or less—this includes spaces and punctuation headline and body copy should be able to stand on their own and form a cohesive message copy should be relevant to the image custom copy with a clear call to action outperforms generic copy

