Build a health audience

a health audience is a custom audience built from anonymized health insurance claim data cadent ad manager scores the likelihood that an impression will be served to a person who fits your audience—and when activated in ad manager, the audience optimizes delivery to the highest scoring impressions health audiencess are based on these seven health specific attributes diagnosis procedures health care professionals (hcp) prescriptions (rx) pharmacies patient information see attributes and considerations docid\ udq4eqzxh0nufcbxiqifo to learn more build a health audience follow these steps to build a health audience factors affecting audience size health audience builder uses and or logic or logic is applied to attribute items within the same group , while and logic is applied between groups as you're building an audience, keep in mind that the more a ttribute items you include in a group, the larger the audience will be the more groups you include, the smaller the audience will be step 1 navigate to the health audience builder click the audience icon in the left navigation click health audiences click the +new audience button in the top right of the page step 2 define your audience this is where you'll select the criteria for the audience you want to build give your audience a unique name usage restrictions none this selection makes the audience available to all advertisers advertiser this selection limits the audience to specific advertisers select the advertisers from the list select and what you need to know start by selecting an attribute and then search for the you want to include or exclude you can add attribute items to a group or the exclusion list the exclusions list has and not logic applied to it this means the attribute items on this list are you can also add more groups keep in mind that and logic is applied between groups, which can affect audience scale patient info is included as its own group by default build your logic as you select attribute items, add them to the active attributes section to construct your audience logic groups (or logic) items placed in the same group are combined with "or" for example, adding "asthma" and "albuterol" to group 1 means you are looking for patients who have either been diagnosed with asthma or prescribed albuterol between groups (and logic) you can add more groups by clicking add group the logic between different groups is "and" for example, if you place "commercial insurance" in group 2, the audience becomes (asthma or albuterol) and (commercial insurance) exclusions (and not logic) items placed in the exclusions section will be removed from your audience for example, adding "biopsy of lung" to exclusions refines the audience to (asthma or albuterol) and (commercial insurance) and not (had a lung biopsy) step 3 calculate and save your audience once you have defined your criteria, you're ready to calculate the potential audience size and save your audience calculate audience click the calculate audience button this will query the database and show you the number of distinct patients for your audience it will also populate the insights section with charts on demographics and location save as a draft toggle the button in the audience details section to draft click save when you're ready to save it as an audience, point the toggle to audience save as an audience toggle the button in the audience details section to audience click save if you saved an audience, you can access it at any time in the health audiences view here you can edit, clone, and archive it see manage health audiences docid\ gy5y9fyddvyfilrh4jynx to learn more audience scale explore audience scale by adding and/or removing attribute items, then click calculate audience again you can do this repeatedly bulk upload attributes before you begin diagnosis, procedure, and rx attributes can be uploaded in bulk audience manager supports csv, xls, and xlsx files for health audience bulk upload you can bulk upload to a group or exclusion list follow these steps to bulk upload attributes add your medical codes to a spreadsheet ( csv, xls, or xlsx) in a single column—one code per line diagnosis supports icd 10 codes procedure supports icd 10, hcpcs, and cpt codes rx supports ndc codes save the file to your computer go to the active attributes tab, click bulk upload , and select your file valid attribute items will populate in the group and/or exclusions list if an item doesn't appear, check the file and try again cpm the is based on the number of attributes you select one attribute = $2 00 cpm each additional attribute (except patient info in some cases—see below) = +$0 50 added to the cpm patient info does not incur additional charges, with these two exceptions ethnicity = $0 50 added to the cpm caregiver = $0 50 added to the cpm (if you select patient or both there are no additional charges) for example if you choose attribute items from all seven attributes — and don't select ethnicity or caregiver — the cpm is $4 50 distinct patients this is the number of people in your health audience keep in mind that a health audience must contain at least 1,000 distinct patients if you try to calculate an audience, but receive a message saying your audience isn't large enough, try adding more attribute items to a group or expanding the location in patient info active attributes tab this tab is where the attribute items you've added will be displayed key points to know group 1, patient info, and exclusions are added by default click add group to add additional groups attribute items added to the group are you can add all your attribute items to 1, or you can add items to multiple groups click add group to make a new group available the difference is attribute items added within the same group use or logic (can include mild intermittent asthma or mild persistent asthma) this results in a larger audience attribute items added to different groups use and logic (must include mild intermittent asthma and mild persistent asthma) this results in a smaller audience insights tab see insights docid 6uavrbgssldqqcllo97xi settings tab the settings tab lets you refine your health audience key points to know date of service will become actionable when you add diagnosis, procedure, hcp, rx, or pharmacy attribute items date of service settings any this is the default and includes data for all available time periods custom select the start and end quarter for your audience note that partial quarters are not included quarters enter the number of quarters you want to include in your audience note that there's a max of 24 quarters, and partial quarters are not included prescribed but not filled toggle this on to target patients who were written a prescription that they have not filled this setting will become actionable when you add rx attribute items