Attributes and other considerations

this article details the following topics audience attributes docid vd7kzmjqi8rcmoyzxngt unpacking medical codes and usage docid vd7kzmjqi8rcmoyzxngt patient age restriction docid vd7kzmjqi8rcmoyzxngt sensitive health conditions docid vd7kzmjqi8rcmoyzxngt small patient count docid vd7kzmjqi8rcmoyzxngt searching for injectibles docid vd7kzmjqi8rcmoyzxngt audience attributes a ttributes are the seven health specific categories used to build a health audience they include diagnosis procedure hcp rx pharmacy insurance patient info each attribute consists of thousands of datapoints, which we call when you build a health audience, you can include or exclude attribute items for example, if you want to create an audience of people diagnosed with mild asthma, but you specifically want to exclude those with mild persistent asthma included group j452 mild asthma and its subcategories exclusion group j453 mild persistent asthma and its subcategories the table below provides an overview of the health specific attributes see also unpacking medical codes and usage docid vd7kzmjqi8rcmoyzxngt \<font color="hsl(var( ab gray 100))">attribute\</font> \<font color="hsl(var( ab gray 100))">about\</font> diagnosis a specific medical diagnosis that's been assigned by an health audience builder supports diagnosis codes for the diagosis attributes you can select a main diagnosis code (encompassing all subcategories) or specific subcategory codes for example, in the screenshot below, selecting j45 asthma would include j45 and all its subcategories, but you can also expand each subcategory to add specific icd 10 codes procedure an inpatient or outpatient medical service or procedure performed by an health audience builder supports , , and procedure codes hcp hcp stands for healthcare professional it refers to individuals who are licensed and trained to provide healthcare services to patients for example, doctors, nurses, medical assistants, and pharmacists rx m edications prescribed or provided by an pharmacy pharmacy where patients fills their prescriptions insurance name and type of health insurance plans health audience builder supports medicare, medicaid, va, and commercial insurance patient information p atient information includes relation (patient, caregiver, or both), gender (male, female, ), age (18+, range, or custom), and location (entire u s , specific states, or ), and ethnicity note that ethnicity increases the cpm by $ 50 unpacking medical codes and usage h ealth audience considerations this section includes key information about building a health audience patient age restriction the health audience does not provide data for patients under 18 years of age sensitive health conditions cadent health continues to adhere to the best practices summarized in the legacy nai code of conduct (a self regulatory framework for online advertising that was in effect until february 1, 2025) as related to determining sensitive conditions ” the nai has not developed an exhaustive list of conditions or treatments that it considers to be "sensitive " rather, the nai provides its member companies with several factors to consider when determining whether a particular condition or treatment is "sensitive " the factors include the seriousness of the condition how narrowly the condition is defined its prevalence whether it is something that an average person would consider to be particularly private in nature whether it is treated by over the counter or prescription medications whether it can be treated by modifications in lifestyle as opposed to medical intervention under this analysis, cadent deems the following condition categories to be "sensitive conditions" (including but not limited to) cancer mental health conditions (including but not limited to generalized anxiety disorder, schizophrenia, alzheimer's, depression, anorexia/bulimia) sexual health (all stds, erectile disfunction and pregnancy termination) drug or alcohol addiction conditions predominately affecting children (especially those that are terminal in childhood and cannot be treated with otc medication) contact your cadent account manager for additional guidance on activating a sensitive condition health audience small patient count to protect patient privacy, health audience builder will not calculate datasets below 1,000 patients if you receive an small patient count error message, add more to your audience searching for injectables an injection can be a procedure or an rx when searching for injectables, keep in mind the following injectable procedures search by generic names only injectable medications search by generic or brand names