Managing group opt-out options
4 min
this topic describes how our system supports households that decide to opt out of being included in dataset or audience activity while our system operates at the household level, this is our way of protecting individuals' privacy requests with the clear objective of protecting the consumer on behalf of our partners and clients you have the ability to send us files that contain a list of ids corresponding to households that have opted out from audience and dataset participation the files you send contain simply the the opt out ids that correspond to the household location and function only to exclude each location and the individuals at those locations from being included in any dataset you complete this process working directly with cadent's support team details that follow provide information on how you will send the data to us and how it is dealt with by our platform you can connect to our automated workflow for consumer data deletion using sftp or s3 protocols and post multiple id types for data deletion requests each id type must be connected to a separate subfolder in the sftp or s3 file structure for each id type, you can post data in all hash key types; however, they must be consistent for each id type for example, emails are always hashed using sha256 data types we support opt out using the following data types device zip11 crosswalk ip address email the following example shows the opt out files placed in the following respective s3 folders for processing s3 //nbcuas outbound/cadent/dnsoptout/crosswalk/ s3 //nbcuas outbound/cadent/dnsoptout/device/ s3 //nbcuas outbound/cadent/dnsoptout/ip/ s3 //nbcuas outbound/cadent/dnsoptout/zip11/ s3 //nbcuas outbound/cadent/dnsoptout/crosswalk/ in the above example s3 //nbcuas outbound/cadent/dnsoptout is the base path device id optouts will need to go to /devices sub folder, and so on we accept plain and hashed opt out files; however, if you are set to send us sha1 hash opt out emails, then we can only support onboarding of sha1 hashed emails the hash must remain the same image captionimage alt text file format the following table defines the formatting requirements for data files to be sent \<font color="#ffffff">criteria\</font> \<font color="#ffffff">description\</font> header record optional number of columns one supported file extensions gz zip csv txt dat data submission you will be assigned a watch folder by cadent, which will be swept for updated files on a routine basis so that all updates can be captured opt outs are processed on a weekly basis we treat it as a block list prior to distributing audiences to the customer our system adds the data to a group opt out table for exclusion from datasets during inbound and outbound information flow, these households are excluded regardless of the footprint selected if you are interested in providing opt out records to cadent, contact support\@cadent tv
