Manage your audience footprint
3 min
an audience footprint is the reach of segments across households and devices on the audiences page, you can choose a footprint that represents the subscriber universe specific to your organization instead of entire us a subscriber universe is the total pool of households that subscribe to a specific service provider or platform (for example, thecadent universe is the total pool of addressable households and devices available in the cadent platform for audience targeting) you can create and deploy audiences against that footprint allowing you to send only the focus group cadent sets up your audience footprint contact your cadent representative to your set up organization's footprint to reflect your specific subscriber universe real time audience counts on the new audience page you can view real time audience counts of your organization's subscriber universe footprint on the navigation menu, select audiences the audiences page displays on the audiences page, click new audience the new audience page displays at preview counts , click the drop down list and select the footprint you want the total reach table displays the details of the footprint when building an audience, select your organization's audience footprint to know the audience scale in your universe learn more docid\ vxkcxctbibs5bahialzzb send ids only to your universe for better deployments, you send the ids mapped only to your universe, making campaigns more targeted and cost effective thereby reducing the costs you incur with activation platforms like freewheel when you choose a footprint, we append the custom segment id with the unique footprint id so that you continue to keep the original audience and the footprint audience separate in the target platform this helps you avoid overwriting any of your existing audiences in the target platforms note the addition of f \<footprint id> in the custom segment id this tag is added to all footprints that are not part of the cadent universe

