Deployments best practices

custom audience or segments with only first party or crm data for activation custom audiences or segments with only 1st party or crm data can consist of datasets that you’ve onboarded or audiences you’ve created that don't include any 3rd party segments that have cpms applied in that case, you will want to work with your account manager to determine if the partner destination you are sending to charges an additional fee for activation custom audience or segments with third party data for activation if your custom audience includes any 3rd party data, you’ll want to make sure the expected cpm costs are correct with respect to any additional charges that the partner destination has for activation first party or crm data for data management platforms you may be onboarding 1st party or crm data to a dmp for sale within that dmp while you may or may not use audience manager for creating an audience, your output is individual segments that’s in your taxonomy and not a single campaign or segment id specific for the audience, as is the case for a direct ad manager activation once deployed, the data will go into your own seat in that dmp and not in the platform’s seat keep in mind that many dsps also have a dmp and this integration will be different than custom audiences or segments for activation