Create and edit audiences

when you build an audience, you are defining a new audience based on one or more datasets and/or other audiences, which you have already ingested into the system you can't create two identical audiences note the cpm values that display for specific segments are based on the currency selected for your account the default currency is usd step 1 name the audience on the left side menu, select audience manage r click audiences the audiences page displays note to edit an existing audience, click the action menu in the row for the audience you want to update and click edit audience to create a new audience, click new audience the new audience page displays at enter new audience name , enter a unique name for the audience step 2 add metadata tags tags provide the ability to create categories and filter for specific content the tag can be displayed on the audiences page if you choose but doesn't appear by default to add tags to your audience, complete the following steps to add metadata tags, click add tags a entry field displays if tags are already created, you can select it from the list enter tags in the field you can have a maximum of 5 tags as you begin to type a list of tags displays where you can pick the ones you want step 3 add a test control group you have the option to include a test control group as part of the audience the test group does not receive the ads and can be used to evaluate the success of campaigns the audience is assigned to adding a test control group is not a required part of the audience select add control group fields appear to allow you to define the size of the group enter a group control name to help you identify the specific group when viewing audience details at size , enter a numeric value that represents the percentage of the total audience which will be included in the test control group for example, if you enter 10, then 10 percent of the total audience is placed in the test control group to allow the audience to be used for lookalike audiences, click enable lookalike the audience step 4 define usage restrictions if you are building an audience that will not be restricted to use only dataset segments from specific advertisers, skip this section to create an audience that only uses segments from datasets that are permitted for specific advertisers, complete the following steps at usage restriction , select advertiser at the advertiser drop down, select the advertiser you want you can select multiple advertisers only datasets that are available for the advertiser you select can be included in the audience step 5 add dataset segments attach datasets to the new audience note datasets and segments from some vendors are exclusive to that vendor and cannot be added to audiences that include other audience segments when that is the case, exclusive displays beside the segment click the my datasets tab to search for a specific dataset, enter the name in the search field select a dataset from the list the list contains the datasets created by your organization select the arrow ( > ) on the left side of the first dataset row you want to include rows open in the data set revealing each segment contained in the dataset click + to select the segment that you want select either add to segment group 1 or add to exclusions you can add or exclude specific segments from the dataset selecting add to segment group 1 loads its content into your first segment group, which displays in the segment group 1 box to the right selecting add to exclusions removes segments from the audience that you are building when you select a segment to which privacy laws apply, a warning message displays identify segments impacted by privacy laws by indicating sensitivity to privacy laws using taxonomies on the setup tab iab category information displays when you select a segment that contains audience members that fall within a specific category or sub category repeat this process with other datasets to add or exclude more audience members from the segment group the updated elements of your segment group will be reflected in the segment group table segments within the same segment group are in an or relationship for example, a segment group might include households that are either demo viewers or demo ott maid subscriber to add more segment groups, click add new group additional segment group boxes display below the segment group 1 table segments are added in the same way that they were for the first segment group each new segment group you add is added to the total (they have an and relationship with the first segment group ) the result filters the size of your audience to only those who fit the characteristics of both segment groups this change is reflected in the total reach box, showing how the addition of your second segment has reduced your total audience percentage if necessary, add exclusions to the audience (see step 6 for details) the exclusions display below the add new group button in the exclusions table step 6 add audiences you can add other audiences to the new audience to add an existing audience to be part of the new audience, click the my audience tab note when you add an audience it is not de duplicated only audience groups provide multiple audience de duplication to search for a specific value, enter the term in the search field select an audience from the list the list contains the audiences created by your organization select the arrow ( > ) on the left side of the first audience row you want to include rows open in the data set revealing each audience segment contained in the dataset click + to select each audience segment that you want select from the following options you can add or exclude specific segments from the audience selecting add to segment group 1 loads its content into your first segment group, which will show up in the segment group box to the right selecting add to exclusions to exclude the audience from the audience that you are building repeat steps 2 through 6 for other audiences you want to add or exclude from the segment group the updated size of your segment group will be reflected in the segment group table segments within the same segment group are in an or relationship for example, a segment group might include households that are either demo viewers or demo ott maid subscriber to add more segment groups, click add new group additional segment group boxes display below the segment group 1 table then repeat the process for adding audience segments each new segment group you add are added to the total (they have an and relationship with the first segment group ) the result filters the size of your audience to only those who fit the characteristics of both segment groups this change is reflected in the total reach box, showing how the addition of your second segment has reduced your total audience percentage if necessary, add exclusions to the audience (see step 6 for details) the exclusions display below the add new group button in the exclusions table step 7 add marketplace data note there are cost per thousand (cpm) values associated with the 3rd party data to reflect the cost from the vendor for adding these audience segments to see a list of available 3rd party data that you can purchase to further augment your audience, click the marketplace tab click > on the left side of the row for organizations who's audience data you want to include audience segments for that audience display to search for a specific value, enter the term in the search field click + to select each audience segment that you want select either add to segment group 1 or add to exclusions you can add or exclude specific segments from the dataset selecting add to segment group 1 loads its content into your first segment group, which will show up in the segment group 1 box to the right selecting add to exclusions removes the segments from the audience that you are building note if you have created multiple audience segments, you will have the option to include the 3rd party data with any of them repeat this process with other datasets to add or exclude more audience members from the segment group the updated size of your segment group is reflected in the segment group 1 table segments within the same segment group are in an or relationship for example, a segment group might include households that are either demo viewers or demo ott maid subscriber to add more segment groups, click add new group additional segment group boxes display below the segment group 1 table then repeat the process for adding audience segments each new segment group is added to the total (each has an and relationship with the first segment group ) the result filters the size of your audience to only those who fit the characteristics of both segment groups this change is reflected in the total reach box, showing how the addition of your second segment has reduced your total audience percentage learn more docid\ vxkcxctbibs5bahialzzb if necessary, add exclusions to the audience (see step 5 for details) the exclusions display below the add new group button in the exclusions table click save