Create a pixel template
1 min
a pixel obtains data in real time by sending information from a specific web site about its traffic a pixel template defines the fields in the transmitted files that the application receives to create a new pixel template, complete the following steps click setup in the pixel templates section, click +add new the add pixel template page displays required fields are marked by a red asterisk at name, enter a unique name for the pixel template use the sliders to select any optional fields you want to capture each item you select is added to the capture details which can't be edited you are not required to select any optional fields but can select as many as you want the following options display device id ( maid ) uniquely identifies a mobile device maid refers to mobile advertising id external request id (erid) can be used to identify each pixel uniquely this is an alphanumeric field erid refers to entity resolution identifier email email addressed of the logged on user may be hashed (randomized to avoid identification) segments the fields in the transaction file if you select this option, you must choose whether the segments display in a csv list, or in key value pairs if you select segments as key value pairs, you must add each key and its matching value ip address if the request is sent from a server, this is the ip address of the user user id identifies a unique user or partner platform tracks the user across devices may be a cookie id for users who are not logged in user agent url encoded user agent if request is sent from a server click save the pixel template displays in the template section

