Compare overlap in first-party segments, datasets, and audiences
1 min
you can compare any segments contained in your organization's first party datasets with an audience or another dataset to get an understanding of the audience overlap after you complete a comparison, a table displays the following information segment id for each segment in the dataset displays dataset the dataset name total hh (household) the total household count for the dataset overlapping hh indicates the total number of households present in two or more datasets or segments aud overlap (audience overlap) indicates the total number of households present in two or more audiences index a numerical value that represents the concentration of a specific attribute (like a behavior, interest, or demographic) within your selected audience compared to a baseline or reference population note this feature is not available for all accounts if you would like it to be enabled for your organization, contact your customer success representative to compare a first party dataset to an audience, complete the following steps on the left side navigation bar, click audiences the audiences page displays click the row for the audience you want the audience details page displays click insights > test 1st party insights the test 1st party insights tab displays click manage insights click + the new custom insights panel displays at name , enter a name for the new insight at usage option , select one of the following options account wide the insight becomes available to all users on your account local the insight can only be seen on the current audience or dataset at custom insight group , enter a name for the group create insights panel appears at insight name , enter a name for the insight at compare datasets , select a dataset that you want to use in the comparison at available segments , select one or more segments that you want to compare the dataset with click apply the manage insights tab displays with the datasets and segments of your selection inside a tile click the insights tab the insights you defined display on a new subtab the name displays at the top of the tab and the group name below it the results display in table format note if a segment or dataset is invalid, then a warning displays in front of it on the insights tab when you select it from the available segments to remove an insight group, click the trash can in the group's tile and select remove in the confirmation page

