Campaign quickstart

this quickstart guide gets you up and running as quickly as possible it walks you through adding a campaign, line item, ad group, and creative for more detailed instructions add a campaign docid 9a cygfgxguda7tj 2v2v add a line item docid\ bqlb0juizijknfpb tsim add an ad group docid\ rgsbpaedfmn5aignhnae1 add, bulk upload, and edit creatives docid\ hg2ie1fylyikmvwhauepf step 1 add a campaign click campaign in the left navigation > +campaign in the top navigation this opens the add campaign slide out in the slide out, enter a campaign name select the advertiser for this campaign if you have a purchase order id , enter it here select the iab category a frequency cap (optional) limits the number of times an ad can be delivered to the same viewer in a given time period select the id that the frequency cap will be mapped to enter an impression limit select a time period from the dropdown save your campaign you'll be directed to the all campaigns screen this is where you'll add a line item step 2 add a line item in the all campaigns screen, select the campaign you just created in step 1 above click +line item in the top navigation and then select display from the channel dropdown this opens the add line item slide out in the slide out, a default name is populated you can edit it set a frequency cap (optional) select the id that the frequency cap will be mapped to enter an impression limit select a time period from the dropdown enter the total budget for this line item configure the pacing if you select pacing towards spend no action is required the system calculates the pacing if you select pacing towards impressions enter either a cpm or an impression goal (usd) if you enter a cpm, the system calculates the impression goal if you enter an impression goal, the system calculates the cpm the impression cap multiplier (%) (optional) sets an impression cap across all flights in this line item, relative to its base impression cap set the flight pacing automatic the system adjusts spend in real time based on your selection of ahead or even ahead enter an amount that's above 100% this instructs the system to aim for a delivery rate that's faster than the normal, evenly distributed schedule even this option delivers your line item budget as uniformly as possible over its scheduled flight duration manual this option lets you manually control flight delivery to meet its goals over a specific period daily goal (imps) enter a daily impression goal add one or more flights if you selected pace towards spend select the flight start & end date spend cap is auto populated from the budget you entered you can manually adjust the spend cap across multiple flights, but the total must equal the line item budget enter an impression cap (optional) this limits the number of impressions a user will see over the course of the flight if you selected pace towards impressions select the flight start & end date the impression goal is auto populated based on the budget you've entered, but you can edit this field the impression cap is also auto populated based on the budget you've entered, but you can edit this field enter a spend cap (optional) click next select a compatible kpi enter a kpi target some kpis require activity mapping and/or a verification partner for details, go to budget and pacing docid 0etw4mjkwqra4j jfzxnb click add save your line item you'll be directed to the line item details view this is where you'll add an ad group step 3 add an ad group from the line item details view, select +ad group the name auto populates, but you can change it select applicable devices to set a frequency cap select the id that the frequency cap will be mapped to enter an impression limit select a time period from the dropdown click next click the optimization automation you want to use, and then select an optimizer add up to three predictive kpis you can add up to 10 additional models (optional) for bidding type , select cpm or cpu set intraday pacing select next select the audience you want to add, then click next add targeting learn more targeting docid\ j3iqpgxxfhppblbmyq2f click done this directs you to the ad group details view you're now ready to assign a creative docid\ zqdfgawrrvh9ds upawtg step 4 assign a creative in the ad group details page, click assign creatives in the actions menu this opens the edit assignment panel in the panel, select available select the creative you want to assign click save all creatives assigned to this ad group will be displayed in the ad group details view