Campaign Details
1 min
this table provides an overview of the campaign details page \<font color="#f3f4f6">section/field\</font> \<font color="#f3f4f6">description\</font> \<font color="#1a1d20d6">+\</font> line item click to add a line item view rate card click to view rates and fees associated with your campaign spend snapshot tile this tile displays data based on the lifetime of the campaign budget total campaign budget spend total campaign budget spent (through yesterday) days remaining number of days left in the campaign (including today) overview tile this tile displays campaign metrics based on the time interval you select time intervals lifetime displays data from the start of the campaign through yesterday yesterday displays data for yesterday, ending at midnight today displays data for today, starting at midnight metrics impressions the total number of times an ad is dispayed to users cpm total cost per 1,000 impressions formula (total spend ÷ number of impressions) × 1,000 = cpm example ($40,718 ÷ 9,616,479) 1,000 = 4 23 cpm clicks the total count of user clicks ctr (%) clickthrough rate this metric is only displayed if your campaign has at least one line item with a display, native, or dooh channel otherwise, vcr (%) is displayed formula (clicks ÷ impressions) 100 = ctr % example (120,075 ÷ 9,616,479) 100 = 1% vcr (%) video completion rate this metric is only displayed if your campaign has at least one line item with a video, ctv, or audio channel otherwise, ctr (%) is displayed formula (number of users who completed the video ad ÷ total viewers who started the video) 100 = vcr example (745,000 ÷ 1,975,550) 100 = 38% line items list this section displays all the line items associated with the campaign search when searching by a line item name, type at least three characters when searching by id, enter the complete id filter by status live campaign is currently running pending there are no active flight dates paused campaign is temporarily halted most common reason is to troubleshoot a campaign completed all flights associated with this campaign have ended expired this status means a campaign was created but didn't ever run, and then it reached it's flight end date filter by advertisers search for and select the advertisers you want to view view changer use the view changer to customize the line item table view settings this information is pulled from the campaign and line item basics and frequency cap tiles are editable the budget & dates tile is read only

