Build segment groups for audiences
1 min
when you are building a new audience, setting up multiple segment groups can help you to create more precise and effective targeting, and helps you to optimize the reach of your campaigns y ou add segments to segment groups by picking them from any of the selection tabs on the new audience page ( my datasets , my audiences, marketplace, shared with me, and recent) click the beside the dataset or audience you want and drag it into a segment group create and edit audiences docid\ eldajhglghaj8qkqsru3s the system applies the and logic between groups to establish relationships among the segments for example create group 1 car owners then create group 2 football watchers by applying and logic to the two segments in separate groups, the system creates an audience with two segment groups that capture people who own cars and watch football exclusions provide another capability they provide and not logic this means that segments in an excluded group are removed from the audience if there are households in an excluded group that are also in segments in an included group, those households are removed from the audience for example create group 1 car owners then create exclusion football watchers this creates a segment group containing people who own cars but do not watch football note when you build a standard audience, the exclusions section appears after a segment has been added to a segment group for predictive audiences and health audiences, the exclusions section is always visible

