Audience Rating Performance Report
10 min
the audience rating performance report measures and validates campaign delivery against your strategic audience during the course of a campaign the report includes the following information on impression households, and frequency which are broken down by the following date shown in mm/dd/yyyy format weekday each day of the week sunday saturday daypart the neislen defined periods of the day divided into time blocks, which are often used for targeting specific demographics early morning 5 am to 9 am daytime 9 am to 4 pm early fringe 4 pm to 7 pm prime access 7 pm to 8pm prime time 8 pm to 11 pm late news 11 pm to 11 30 pm late night 11 30 pm 2 am overnight 2 am to 5 am details like device type and make, publisher, and location are included it provides campaign reach and indexing with demographic segments as well as standard tv audience information detailed in target delivery information to help you identify the best and worst performing areas giving you the opportunity to eliminate waste the audience rating performance report is derived from campaign activity and is updated each night to allow you to make adjustments during a campaign to help improve the campaign's results accessing the report to access the report, complete the following steps on the navigation menu, click audiences select an audience with ratings enabled the audience details page displays click the ratings tab on the table, click the campaign that you want to view the report displays note to edit the campaign based on the report results, click edit campaign at the bottom audience rating performance report details this topic describes each of the tabs on the report note to edit the audience based on what you see, click edit on the bottom of any tab report summary tab the report summary tab indicates the total number of delivered impressions, how many are matched to a household and the total number of households reached delivery tab the delivery tab provides delivery details for specific time periods and day parts device tab this tab provides details on devices across different makes and types information can be sorted by impressions, households, and frequency publishers tab this tab contains an audience breakdown by publisher for impressions, households, or frequency it can be sorted by any of the three parameters geography tab the graph shows the total in target delivery by state or designated market area ( dma) demographics tab this tab provides a description of the audience by age, sex, and income it provides a breakdown of campaign penetration based on those demographic parameters in target tab view information on in target and out of target deliveries for devices, publishers, and days or dayparts edit the audience to edit to audience details based on the results you found on any tab of the report, click edit the audience builder page displays make any necessary updates learn more https //help platform cadent tv/en/article/creating and editing an audience create an image file or print a graphic each graphic in the report can be exported to an image or printed click on the right side of the graphic you want the export and print options display to print out the graphic, select print to create an image file, select export and then select the format the available options are png, jpg, and gif exporting to pdf you can export a report to pdf the pdf cannot contain more than 5 charts click export from the list, select up to five items click generate pdf

