Ad group details

overview the ad group details page is where you'll create, view, manage, and analyze all the components that make up a single ad group this page is both a configuration tool and a reporting dashboard it's where you'll answer these questions who am i targeting with this ad? what ad will they see? how is this specific ad group performing? this table details all the features on the ad group details page \<font color="#f3f4f6">page element\</font> \<font color="#f3f4f6">description\</font> manage targeting click to assign or remove guardrails from the ad group learn more targeting docid\ j3iqpgxxfhppblbmyq2f assign creatives click to assign or remove creatives from the ad group learn more assign a creative docid\ zqdfgawrrvh9ds upawtg view rate card view the pricing structure for products and services overview snapshot tile this tile displays campaign metrics based on the time interval you select time intervals are lifetime displays data from the start of the campaign through yesterday yesterday displays data for yesterday, ending at midnight today displays data for today, starting at midnight metrics impressions total impressions won during the time interval selected cpm average cpm based on the time interval selected cpm means cost per mille mille is latin for 1,000 so cpm = cost per 1,000 impressions formula (total spend ÷ number of impressions) × 1,000 = cpm example ($40,718 ÷ 9,616,479) 1,000 = 4 23 cpm win rate (%) average of impressions won compared to bids sent during the time interval selected formula impressions won ÷ bids sent = win rate example 10,000 impressions won ÷ 100,000 bids sent = 10% win rate kpi 1 kpi (usd) average of kpis during the time interval selected ctr (%) clickthrough rate this metric is only displayed if your campaign has at least one line item with a display, native, or dooh channel otherwise, vcr (%) is displayed formula (clicks ÷ impressions) 100 = ctr % example (12,075 ÷ 9,616,479) 100 = 13% vcr (%) video completion rate this metric is only displayed if your campaign has at least one line item with a video, ctv, or audio channel otherwise, ctr (%) is displayed (number of viewers who completed the video ÷ total viewers who started the video) 100 = vcr revealed when there is at least one line item channel that equals video, ctv, audio] pacing snapshot tile the bar graph displays data for the lifetime of the ad group, not counting today each bar represents one day and shows the contrast between the goal and spend number of days remaining days left in the line item (not counting today) basics snapshot tile displays the data you selected when you created the ad group name displays the name of the ad group status live, pending, paused, completed, and expired devices displays desktop, media player, smartphone, and/or tablet frequency cap snapshot tile if you enabled frequency capping, this tile displays the options you selected id cadent id, ip address, property, cookie id, maid, or npi impression limit the max number of impressions served per hour, day, week, month, or liftetime audience snapshot tile if you selected an audience, this tile displays the options you selected total cpm the total cost for all audiences combined if you selected one audience this number will be the same as the audience cost audience id unique id assigned when the audience is created audience name assigned to the audience type custom or cost the cpm for the audience optimizations snapshot tile displays the optimization settings you selected for this ad group for details, see ad group models, optimization, predictive kpis, and bidding docid\ c1wuun2rd3rthba9u8rof targeting displays the targeting options you selected when you created the ad group creatives displays the creatives assigned to the ad group an ad group must have at least one assigned to creative to run to edit the creative assignments, hover over the top right corner and click on the pencil icon