About Audience Manager
1 min
audience manager is a key component of the cadent platform, where you can find 3rd party data in our data marketplace and onboard your own first party datasets, as well from there, you build audiences that help optimize campaign targeting based on the widest variety of subscriber related information such as geographic, demographic, marketing segment, membership, service level, or other viewer, household or device related data review all the details of an audience and fine tune it with precision before deploying it to ad manager or other dsps the audience manager brings ai powered predictive intelligence to audience planning and measurement it is built from the ground up with privacy, transparency, and accuracy as central principles

